My Time at Absa: Designing Internal Platforms That Empower People and Performance

Over nearly five years, I worked with Absa, one of South Africa’s leading banks, to design, optimise, and scale a suite of internal tools and digital platforms used by employees across the country. My role evolved from senior UX/UI designer to a mentor and design lead, helping the organisation modernise its internal systems, improve data-driven performance visibility, and establish a stronger design culture within its teams.

The work spanned diverse initiatives — from resource scheduling and employee wellbeing to performance dashboards and cost-optimisation tools — all unified by a shared goal: creating better experiences for the people who make the bank run.


Problem: Absa’s internal design capacity was limited, with a small team struggling to manage a growing number of enterprise-scale products and user needs.

Action: I was initially brought in to support the lone designer on the team. Over time, I helped establish a structured design workflow, introduced scalable Figma practices, and mentored new designers joining the team.

Outcome: By the end of my contract in 2025, the team had become self-sufficient, confident in using shared design systems, and capable of managing projects independently. This evolution reduced reliance on external design contractors and strengthened internal collaboration between designers, analysts, and developers.


Problem: Each Absa internal platform had its own set of UI patterns and inconsistent visual treatments, leading to inefficiencies and usability issues.

Action: I developed a shared Figma component library tailored for Absa’s internal tools, ensuring consistency and reusability across projects. The library included everything from form elements to data tables, built with enterprise-specific constraints in mind.

Outcome: The Atlas Library became a foundation for design scalability, reducing duplication of effort, improving visual consistency, and speeding up delivery times across multiple product teams.


Problem: Absa branches across South Africa faced challenges managing staff scheduling and resource allocation. Existing systems lacked clarity, causing over- or understaffing in key areas.

Action: I designed an intuitive, data-driven platform to help branch managers visualise staffing needs, manage timetables, and forecast requirements. I focused on simplifying complex datasets into digestible, actionable views.

Outcome: Project Meridian became a critical internal platform, improving efficiency and resource visibility across multiple departments. It also provided foundational data that other internal platforms later relied on.


Problem: Leadership teams needed a centralised way to track performance metrics, from customer service KPIs to branch sales goals. Data was fragmented across different systems, limiting visibility and timely decision-making.

Action: Working closely with analysts and developers, I helped design Pulse, a performance-tracking platform with real-time dashboards and an IPTV interface for managers to monitor branch metrics.

Outcome: The platform enabled leadership to view accurate, consolidated data at a glance. Pulse improved transparency, accountability, and alignment across teams — allowing performance issues to be addressed proactively.


Problem: During the COVID-19 pandemic, Absa employees faced isolation and stress. Leadership needed a non-intrusive way to gauge employee wellbeing and maintain morale across the distributed workforce.

Action: I designed Echo, an internal wellbeing check-in survey that prompted employees to share how they were feeling through a simple daily interface. It emphasised anonymity and ease of use.

Outcome: Echo gave leadership valuable insights into team morale while helping employees feel heard and supported. The tool fostered empathy within a remote work environment and influenced later wellbeing initiatives at Absa.


Problem: Absa sought to reduce operational costs by identifying inefficiencies across its internal infrastructure.

Action: Under NDA, I contributed to UX and UI design for Project Aegis, focusing on clarity of data visualisation and decision-making efficiency.

Outcome: While project details remain confidential, Aegis helped streamline internal monitoring and reporting workflows, directly supporting Absa’s cost-reduction goals.


Conclusion

My time at Absa was both challenging and transformative. Working across multiple internal platforms, I learned that enterprise UX isn’t just about designing interfaces — it’s about designing systems and empowering people. From mentoring designers to building scalable libraries and creating meaningful tools for employees, my contributions helped shape a stronger design culture and improved the everyday work experience for Absa’s teams nationwide.