This project began at the height of the COVID-19 pandemic, when shopping in person was risky and chaotic. The client identified an opportunity to help local butcheries reach customers safely by taking their business online. As the sole designer, I built the brand from the ground up — creating the identity, visual language, social media presence, and website experience. The result was a trustworthy, user-friendly platform that connected consumers to quality meat with ease, speed, and safety.

After several months of the business running, support was no longer needed and I left at the project early 2021.